We build. We own. We manage. We scale. We live brands.

Sofar Brands is a strategic engine for category leadership, built on discipline, data, and precision. We partner only with brands we believe in and products we love. For us, passion leads the way and profit follows naturally. Every brand we touch is built to lead, compete, and endure.

A simple belief

Drive value for partners
Bring value to customers
The rewards follow
3
Owned in house brands
35+
Brands under management
$100M+
Annual ecommerce revenue managed
What we do How we do it Book a consultation
We build, manage, and scale ecommerce for owned and partner brands.
We combine Amazon excellence with direct to consumer and marketplace expansion.
We connect creative, data, and operations to drive profitable growth.

What we do

Amazon operations and growth

In the game since 2009 with deep know how.

  • Vendor and Seller Central
  • Catalog and SEO
  • Pricing and Buy Box
  • Chargebacks
  • Retail media and DSP
  • Global expansion

D2C and marketplaces

Unified measurement and contribution margin guardrails.

  • Shopify builds and CRO
  • Subscriptions and analytics
  • Walmart, TikTok Shop, eBay

Consulting and PMO

Clear plans and clean execution.

  • Ecommerce audits and playbooks
  • Ad efficiency
  • P&L modeling and 3PL design
  • SOPs and executive enablement

How we do it

We are very flexible and build a custom structure for each situation.

A short consultation lets us map the best way to work together.

We work on your terms

Flexible models designed around your goals and constraints.

Simple structure

Clear ownership, aligned incentives, and one metric system.

Buyout distributor

We purchase inventory and run all online channels.

Managed growth

You keep inventory and we run strategy and execution.

Launch partner

We co build brands, products, and channels.

Latest Wins

Full details under NDA.

#1 soft drink on US ecommerce

Launched and scaled from 0 to double digit millions in 12 months. Owned channel strategy, retail media, and PDP rebuilds across marketplaces and D2C.

Oral care breakout

From 0 to $4M with 10,000+ active Amazon subscribers in less than 2 years. Built subscription ladder, optimized unit economics, and systematized review velocity.

Turnaround from liquidation

Acquired a brand from liquidation and grew it to a valuation of $1M+ in 18 months. Fixed compliance, rebuilt catalog, and restored contribution margin.

Leadership and global team

Farhan Ali Hashwani - Founder of Sofar Brands

Farhan Ali Hashwani

Farhan is an Amazon-first operator who started as an early Seller/Vendor, rode the first big wave of marketplace growth, and turned that experience into a disciplined playbook. Over 15 years, he has helped generate $500M+ in revenue across 50+ brands spanning CPG, food & beverage, personal care, home goods, professional hygiene, consumer electronics, and lawn & garden.

He credits Amazon for opening the door. What began with curiosity became a career that shaped his life, a blessing that taught him rigor, humility, and respect for customers. Along the way he solidified strategies that scale: tight unit economics, clean catalogs, compliant ops, and media systems that compound.

While the portfolio now includes Walmart.com, TikTok Shop, and D2C via Shopify, the mindset remains the same: obsess over contribution margin, build moats with reviews and retention, and keep promises to customers. Farhan approaches every engagement with gratitude, treating each brand like his own and every win as a shared result.

Global team

Leading from Orlando and powered by an in house team across time zones for seamless execution from Asia to the US, UK, Canada, Australia, and the UAE.

These are not outsourced vendors but fully embedded extensions of our core operation, working under the same leadership, systems, and quality standards as our US team.

The team handles design, copywriting, ad operations, catalog management, compliance, logistics, and customer support. This model delivers high output at roughly one tenth the cost of traditional structures without compromise in quality or brand integrity.

With direct oversight and a single unified playbook across regions, execution is seamless. Campaigns launch faster, problems are solved before they escalate, and every touchpoint reinforces brand excellence.

FAQ

Many of our engagements are under strict NDAs or white-label. To protect partners channel strategy and pricing economics, we don’t publish a public list. We share anonymized outcomes here and provide full case files and references during diligence under NDA.
Fixed fee, revenue share, percentage of sales, or a hybrid. We align incentives and keep long-term relationships at the center.
We do both. We buy brands outright, take equity, or act as an operational partner.
Both. We choose the model that fits margin, compliance, control, and logistics goals.
Yes. One plan across channels with a single metric system and contribution margin guardrails.
Leading from Orlando, Florida and supported by a full in-house team across Asia that handles design, copy, ad ops, catalog, compliance, logistics, and support. Same leadership, systems, and quality standards as our US team for true 24/7 coverage.

Tell us about your brand. We will build a custom plan.

Fastest way to reach us is by email.

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